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据因特网广告局的统计,因特网广告收入去年猛增112%,达到19.2亿美元.有消息说,雅虎要将广告费提高15%.这一媒介似乎方兴未艾.但在因特网广告领域也并非没有困难.五年前因特网广告初次与世人见面,但直到现在这一媒体也没有成为主流.占据因特网广告排行榜前列位置的是技术公司而非宝洁、联合利华或世界上其他广告开支大户.预测者们说,因特网的广告收入今年将再度飙升——利斯特研究公司预测将达到28亿美元,而丘比特通信公司的预测是32亿美元.但因特网广告是在非常狭小的范围内快速增长的,而且其增长速度也只能勉强赶上从事广告业务的网站数目的增长速度.
According to the Internet Advertising Bureau, Internet advertising revenue jumped 112% to $ 1.92 billion last year, with news that Yahoo wants to raise advertising costs by 15%, a media that appears to be in the ascendant but not without difficulty in Internet advertising. Internet advertising first met the world five years ago, but until now the media has not yet taken the mainstream, with tech companies over P & G, Unilever or the rest of the world in advertising spending. Said Internet advertising revenue soared again this year - Least Research Inc. is forecast to reach 2.8 billion U.S. dollars, while Cupid Communications forecast 3.2 billion U.S. dollars, but Internet advertising is growing rapidly in a very narrow range, and Its growth rate can only barely catch up with the growth of the number of websites engaged in advertising business.