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一直以来,白酒企业都以“很牛,很暴利”的形象示人。根据国家统计局和中国食品工业协会白酒专业委员会统计,2011年全国规模以上白酒企业1169家,完成白酒总产量首次突破千万,达到1025.55万吨;过去的5年中国白酒上市公司业绩高歌猛进并创下阶段性新高,白酒特别是高端白酒的“暴利”成为市场关注焦点。与此同时,联想控股高调“饮”酒、国际烈性酒巨头帝亚吉欧吞并水井坊、茅台酒登上奢侈品榜单等标志事件是上述焦点的鲜明注脚。此外,既有的12家白酒上市公司是1169家白酒企业中的行业标杆,其在高端化扩张、消费税实际负担低、广告营销
All along, liquor companies are “very cow, very profiteering,” the image of people. According to statistics from the National Bureau of Statistics and the China National Food Industry Association white liquor professional committee, in 2011, there were 1169 liquor companies above designated size in China and the total liquor output for the first time exceeded 10 million to 10,255,500 tons; in the past 5 years, the performance of China’s liquor-listed companies triumphed and set a record Stage high, liquor, especially high-end liquor “profits ” become the market focus. At the same time, Lenovo Holdings high-profile “drink ” wine, the international liquor giant Diageo annexation Shuijingfang, Maotai boarded the list of luxury goods and other logo events are the focus of the above-mentioned focus. In addition, the existing 12 liquor companies listed in 1169 liquor companies in the industry benchmark, which in the high-end expansion, the actual consumption tax burden is low, advertising and marketing