捷豹路虎必须挑战奥迪、宝马和奔驰建立的现有秩序,为此正为人们建立明显的差异化选择2008年,捷豹和路虎被转让给印度塔塔集团。当时,这两大品牌前景非常不明朗,全球经济危机刚刚爆发,没有明确迹象表明豪华车型的销量何时才能再度恢复增长。现在看来,当时的担心实在不 Jaguar Land Rover must challenge the existing order established by Audi, BMW and Mercedes-Benz to create a clear differentiated choice for people In 2008, Jaguar and Land Rover were transferred to India’s Tata Group. At that time, the prospects of these two major brands were very uncertain. The global economic crisis had just broken out. There was no clear indication of when sales of luxury vehicles would resume growth again. Now it seems that the worry was not