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伴随着苏州经济的转型升级,苏州地区对外贸易持续快速发展,外贸货运量急速增长,同时货代行业的竞争愈发激烈,大量中小型货代企业正面临前所未有的环境变化。苏州新宁货代公司是一家国际货运代理上市公司,主要从事海运、空运进出口货物的国际运输代理业务。本文分析研究了新宁货代的营销和经营现状,并针对公司存在的问题,提出了相应的营销策略。
With the transformation and upgrading of Suzhou economy, the foreign trade in Suzhou continued its rapid development and the volume of foreign trade increased rapidly. At the same time, the competition in the freight forwarding industry became fiercer and fiercer. A large number of small and medium-sized freight forwarding companies were facing unprecedented environmental changes. Suzhou Xinning freight forwarders is an international freight forwarders listed company, mainly engaged in maritime transport, air cargo import and export of international transport agency business. This article analyzes the marketing and management status of Xinning freight forwarders and puts forward the corresponding marketing strategies according to the existing problems of the company.