商店之有招牌，在我国是有悠久历史的。《韩非子》讲到宋国有个卖酒的“悬帜甚高著”，可见在战国时代卖酒的便有招牌了。这种“帜”，是用长幅布作的，以后叫“酒旗”，与木质的招牌形异而实同。招牌以前又叫“市招”，所谓“招”者，取其有明显的特点，以招徕顾客，推广销路 Shop signs, in our country has a long history. “Han Feizi” talked about the Song Dynasty there is a “great banner hanging”, we can see in the Warring States period, there are signs of selling wine. This “flag” is made of a long cloth, later called “wine flag”, which is the same as the wooden signboard. Previously known as the “signboard”, the so-called “trick”, whichever is obvious, to attract customers, promote sales