危机公关:由于企业的变化或是社会上特殊事件引发的对于一个企业或一个品牌产生的不良影响,并且在很短时间内涉及很广的社会层面,这种不良影响对于企业或品牌来讲就是一种危机。对危机给社会造成的不同层面的不良影响,通过传播、广告、营销、公关活动、包装等方式尽快恢复企业或品牌,主动恢复消费者、社会、政府对它的信任的过程即为危机公关。 Crisis PR: The negative impact on a business or a brand caused by a change in a business or a particular social event, and in a very short period of time involves a wide range of social dimensions that are, in the case of a business or brand, A crisis. The adverse impact of the crisis on different levels of society, the recovery of enterprises or brands as soon as possible through communication, advertising, marketing, public relation activities and packaging, and the initiative of restoring the trust of consumers, society and the government are the crisis public relations.