面对空前剧烈的媒体竞争,主流媒体如何应对挑战,保持公信力的持续攀升,不断增强舆论引导能力,已成为宣传思想战线的一个重大课题。近年来,中央人民广播电台为破解这道难题,坚持在前沿思考探索,紧随传播市场的需求变化进行适应性调整与创新,走出了一条依托创新、贴近受众的路子,改革动作接连不断,节目面貌常 In the face of the unprecedented media competition, how to deal with the challenges of the mainstream media, maintain the continuous rise of credibility, and continuously enhance the ability of media guidance has become a major issue in propagating the ideological front. In recent years, the Central People’s Broadcasting Station has taken the initiative to solve this problem and insisted on exploring and exploring the frontier, and following the changes in the needs of the communications market. It has embarked on a path of relying on innovation and reaching the audience, Face often