当前 ,消费不振是困扰宏观经济正常运行的一个突出问题。本文通过研究现代消费理论 ,认为消费者受心理预期的驱动 ,消费心理预期发生了明显转变 ,愈是市场销售疲软 ,居民消费欲望愈是不强。因此 ,要重视心理预期对消费增长的影响 ,健全医疗保险制度、养老制度、住房制度、教育制度 ,减弱经济中的不确定性因素对经济的不良影响 ,消除人们的后顾之忧 ,增强信心 ,提高即期消费欲望 At present, sluggish consumption is a prominent issue plaguing the normal operation of the macroeconomy. By studying the theory of modern consumption, this paper argues that consumers are expected to be driven by the psychological expectations, consumer psychology is expected to change significantly, the more the market is sluggish, the more the consumer desire is not strong. Therefore, we should pay attention to the impact of psychological expectation on consumption growth, improve the medical insurance system, the pension system, the housing system and the education system, weaken the adverse economic impact on the economy due to the uncertainties in the economy, eliminate people’s worries for recovery, enhance confidence, Consumption desire