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國内的企業往往走兩個極端,要不就是儒商感覺的開始,反之就是一文不名的草莽英雄。但也就在這種格局中誕生了各種不同類别但性格迥异的中國企業家。從廣告的角度來看,國内企業的廣告往往就是傻大黑粗的集合體,這種形象的出現不能全部埋怨廣告公司,對於客户的要求,廣告公司没有太多置喙的餘地。企業家個人如何才能調整自己的這種藝術審美感覺與產品的有機結合呢?在这里我們可以看看重慶奥妮集團的黄家齊董事長的變遷。
Domestic companies tend to go to two extremes, either the beginning of a Confucian merchant’s feelings, or, on the contrary, an idiosyncratic hero. However, in this pattern, various types of Chinese entrepreneurs with different personalities were born. From the advertising point of view, the advertisements of domestic enterprises are often silly black aggregates. The emergence of this kind of image cannot complain to the advertising company. For the customer’s request, the advertising company does not have too much room for deterrence. How can an individual entrepreneur adjust his organic combination of aesthetic aesthetic feeling and product? Here we can take a look at the change of Chairman Huang Jiaqi of Chongqing Oni Group.