三网融合、“台网互动”早已成为新媒体时代电视行业发展趋势,许多在线视频网站应用而生,不少在线视频网站都拥有自己的一席之地,在内容营销的这个时代,如何改变产业链结构,提升视频网站自身存在价值,达到收视率和利益双倍互赢是现在所有媒体平台考虑的问题。腾讯视频是近年来起步晚但却是发展较快的一个,四大视频网站对局的出现,更从侧面说明视频网站要想长久发展,就必须在自己发展道路上有新的突破,这是不可否决的。 Triple play, “network interaction ” has long been the development trend of the television industry in the era of new media, many online video site applications, many online video sites have their own place, in this era of content marketing, how to change the industry Chain structure to enhance the video site itself, the value of existence, to double the ratings and benefits of mutual win is now all the media platform to consider. Tencent video is late in recent years but it is developing rapidly, the emergence of the four major video sites on the game, but also from the side of the video site to long-term development, we must have a new breakthrough in their own development path, which is Indecisive.