大学生是未来消费市场的中坚力量。企业进军校园市场意义非同寻常。本文以移动通信产品/服务为消费对象,对大学生的消费心理和消费行为进行了初步探讨。基于此为通信营运商(以联通“UP新势力”为例)提出了相关建议。 College students are the backbone of the future consumer market. Enterprise into the campus market is of extraordinary significance. In this paper, consumers of mobile communications products / services for the consumer psychology and consumer behavior of college students conducted a preliminary study. Based on this for the communication operators (to Unicom “UP forces ” as an example) made the relevant recommendations.