在市场经济中,企业能否在商品大潮中站稳脚跟,关键在于企业效益;而企业效益的决定因素之一就是营销。“酒香不怕巷子深”的经营理念已不能适应竞争日趋激烈的经济形势,一抓产品质量,二抓营销质量已成为企业前进的两个轮子。而纵观世界企业营销史,创造一流的营销媒介,特别是创立企业与客户有机结合的专业批发市场,是当今微观经济中最成功的经验。经过多年发展,在新世纪到来之际,我国各类市场已比比皆是,但创立高水准的,主客观有机融合,软硬件高度统一的市场仍是当今酒类营销中最迫切、最重要、最实用的头号课题。秦皇岛市 In the market economy, whether enterprises can gain a firm foothold in the tide of commodities, the key lies in the effectiveness of the enterprise; and one of the decisive factors for the enterprise’s effectiveness is marketing. The business concept of “wine is not afraid of a deep alley” has not been able to adapt to the increasingly fierce economic situation. As soon as the quality of products is grasped, the quality of marketing has become the two wheels of advancement. Looking at the history of world corporate marketing and creating first-rate marketing media, especially the creation of a professional wholesale market in which companies and customers are organically integrated, is the most successful experience in today’s micro-economy. After years of development, various markets in our country have been alive at the dawn of the new century, but the creation of a high-level, subjective and objective organic integration, and a unified hardware and software market is still the most urgent and important issue in today’s alcohol marketing. The most practical number one issue. Qinhuangdao City