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电梯媒体的市场竞争态势——残、惨、馋北京阳光加信广告集团是一家广告全面代理公司,4年前,洞察到社区传媒蕴藏的巨大潜力,开始涉入社区电梯媒介行业,成立了上海阳光加信广告有限营销公司。作为电梯媒体资源运营商,上海阳光加信广告营销公司的执行副总经理张伟以上海为例,为我们剖析了目前的电梯媒体行业的竞争态势。他用残、惨、馋三个字来形容该市场的现存状况。残:第一种残是指经营电梯媒体资源的媒体运营公司天生残疾,第二种残是指行业发展畸形
Elevator media market competition situation - residual, miserable, gluttonous Beijing Sunshine Gaxin Advertising Group is a comprehensive advertising agency, 4 years ago, insight into the enormous potential of community media, began to involve the community elevator media industry, the establishment of the Shanghai Sunshine plus letter advertising limited marketing company. As an elevator media resource operator, Zhang Wei, executive vice president of Shanghai Sunshine Gaxin Advertising and Marketing Company, takes Shanghai as an example, analyzing the current competition situation in the elevator media industry for us. He used the residual, miserable, greedy words to describe the current status of the market. Residual: The first residual refers to the operation of the media company media elevator inherent disability, the second residual refers to the development of the industry deformity