东南亚金融危机及去年国内南北水患的影响,使中小企业的生存及发展受到了强有力的挑战。中小企业能否适应市场经济的变化,关键看企业产品本身有无竞争力。笔者认为,只有不断培养和提高产品的竞争优势,才是中小企业生存与发展的根本所在。一、实施低成本战略,提高产品的价格竞争优势在产品竞争力诸要素中,最具竞争力的要素是产品的价格。我国产品 The financial crisis in Southeast Asia and the impact of floods in South and South China last year have made the survival and development of SMEs a powerful challenge. Whether SMEs can adapt to changes in the market economy depends on whether the company’s products are competitive. The author believes that only the continuous cultivation and improvement of the product’s competitive advantage is the fundamental to the survival and development of SMEs. First, the implementation of low-cost strategy to improve the product’s price competitive advantage In the various elements of product competitiveness, the most competitive factor is the price of the product. China’s products