论文部分内容阅读
到了4月份,两条新闻触动了我们,一则是日本一冰棒品牌25年涨了10日元领导集体鞠躬道歉,一则是统一集团创始人高清愿去世。从新闻里,我们读到,一家日企坚持了25年的产品定价,坚持不住了公司领导们集体鞠躬致歉;而统一的老帅高清愿过去,其倡导的“三好一公道”(服务好、信用好、品质好,价钱公道)经营理念,在市场竞争略显迷糊的现时宛如一道清凉汤,让人在炽热中回忆。两则新闻背后有一个打动人心的共性:以客为主才是创业者最高的律条。而对于产品的定价,上述
In April, two news touched us. One was that Japan’s Popsicle brand rose by 10 yen in 25 years. The leader collective bowed apologies and the other was that the founder of the Unification Group, HD, was willing to die. From the news, we read that a Japanese firm stuck to its 25-year product pricing and could not hold its hands. The leaders of the company bowed and apologized collectively. However, the unified manager Gao Qingxiang would like to advocate a “fair and just” Good service, good credit, good quality, reasonable price) business philosophy, in the market competition is slightly confused now like a cool soup, people in the hot memories. Behind the two news has a touching commonality: customer-oriented is the highest law of entrepreneurs. For the pricing of the product, the above