品牌核心价值是品牌资产的主体部分,它让消费者明确、清晰地识别并记住品牌的利益点与个性。一个品牌一旦具有了触动消费者的内心世界的核心价值,就能引发消费者共鸣,即使花较少的广告传播费用也能使消费者认同和喜欢上这个品牌。如何在营销实践中不断维护和提升品牌的核心价值 Brand core value is the main part of the brand equity, which allows consumers to clearly and clearly identify and remember the brand’s interests and personality. Once a brand has the core value of touching the inner world of consumers, it can resonate with consumers, even consumers who spend less on advertising and communication can identify with and love the brand. How to continuously maintain and enhance the brand’s core value in marketing practice?