名牌制胜战略与企业的信息对策刘纪兴（湖北省社会科学院）实施名牌制胜战略，发展名牌产品，振兴民族工业，增强我国企业在国内外市场上的竞争力，是社会各界尤其是我国企业最为关注的热点问题，也是“九五”期间乃至２１世纪我国经济发展和综合国力全面增强的关键所在。... The Strategy of Winning Famous Brands and Information Countermeasures of Enterprises Liu Jixing (Hubei Academy of Social Sciences) implements the famous brand winning strategy, develops brand-name products, revitalizes the national industry, and enhances the competitiveness of Chinese enterprises in the domestic and foreign markets. It is a concern of all walks of life, especially Chinese companies. The hot issues are also the key to the comprehensive economic growth and comprehensive national strength during the Ninth Five-Year Plan period and even the 21st century. ...