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本文立足于影视传播中隐性广告的基本涵义,分析了隐性广告受众的显著心理特征,解析了影视传播中隐性广告的现存问题。希望能为提升隐性广告在影视传播中的应用水平提供部分理论支撑。
Based on the basic implication of the implicit advertisement in the film and television communication, this article analyzes the significant psychological characteristics of the implicit advertisement audience and analyzes the existing problems of the implicit advertisement in the film and television communication. Hoping to provide some theoretical support for improving the level of application of hidden advertisement in film and television.