体验营销是随着体验经济的到来而出现的一种新的营销方式,它是指产品展示者站在客人的角度去体验其购买前提、购买过程和购买心理,即从消费者的感官、情感、思考、行动和关联五个方面出发,为客人营造以难忘体验为目标的营销方式。体验营销是企业通过产品和服务给消费者带来的一 Experiential marketing is a new marketing method that emerges with the advent of economy of experience. It refers to the product demonstrator standing on the customer’s point of view to experience the purchase premise, the purchase process and the purchase mentality, that is, from the consumer’s senses, emotions , Thinking, action and relevance of five aspects, to create a memorable experience for the guests as the goal of marketing. Experiential marketing is one that businesses bring to consumers through products and services