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随着物质社会日益丰盈,我们已经步入了消费社会。在消费社会的形成与发展中,传媒起了不可估量的作用。以往的研究侧重于传媒在消费社会中的作用以及新媒体对消费环境的塑造。本文研究的创新点在于新媒体环境下,出现了新的形式来刺激消费推动消费社会的发展,消费者的消费心理也发生了相应的改变。
With the growing abundance of material society, we have entered the consumer society. In the formation and development of the consumer society, the media has played an invaluable role. Previous research has focused on the role of the media in consumer society and the shaping of the consumer environment by new media. The innovation of this paper lies in the new media environment, there has been a new form to stimulate consumer spending to promote the development of consumer society, consumer psychology has also undergone a corresponding change.