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随着我国市场经济的快速进步与发展,企业对优秀的市场营销人员也逐渐有了更高的需求。高职院校在市场营销的教学方面更是肩负起培养技能型人才的重任。本文通过对体验式教学含义、意义、特点的简单分析,进一步讨论了体验式教学在高职类院校市场营销专业教学中的运用。
With the rapid progress and development of the market economy in our country, the enterprises gradually have higher demand for outstanding marketing personnel. Higher vocational colleges in the marketing of teaching is to shoulder the task of training skilled personnel. This article further discusses the application of experiential teaching in the marketing of higher vocational colleges marketing through the simple analysis of the meaning, the meaning and the characteristics of experiential teaching.