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随着现代科学的进步和科技创新时代的到来,现代物流技术越来越受到人们的重视并逐渐深入人心。由于运用新型的现代物流技术能够给生产商带来丰厚的利润和节约资源,因此现代物流也被广大厂商所重视。我们知道,物流理念离不开实际操作的支持,而铁路又是一种被广为运用的交通运输工具。因此铁路与物流理念息息相关。在灌输现代物流理念思想的同时,本篇文章也将对铁路营销手段及其发展进行简要分析,完善铁路运营发展体系,提高铁路运输的市场竞争力。
With the progress of modern science and the arrival of science and technology innovation, modern logistics technology has drawn more and more people’s attention and gradually enjoys popular support. As the use of new forms of modern logistics technology to manufacturers can bring huge profits and save resources, so modern logistics has also been the majority of manufacturers attention. We know that the idea of logistics can not be separated from the actual operation of support, and the railway is a widely used means of transport. Therefore, the concept of railways and logistics are closely related. While instilling the idea of modern logistics, this article will also briefly analyze the railway marketing tools and their development, improve the railway operation and development system, and enhance the market competitiveness of railway transportation.