IP营销,顾名思义,就是企业傍大牌来提升自身品牌知名度和销售力的方式。特别是近两年,不少企业玩起IP来也是让人眼花缭乱。IP营销是把双刃剑,它具有超高的关注度和吸粉能量,堪称超级入口,也是企业热衷于此的原因,通过蹭热度提升品牌影响力又是产品销量提升的巨大引擎,能不被企业追捧吗? IP marketing, as its name implies, is the way enterprises Pong big names to enhance their brand awareness and sales force. Especially in the past two years, many companies play IP is dazzling. IP marketing is a double-edged sword, it has a high degree of attention and energy absorption powder, called the super entrance, is also keen on this business reasons, by rubbing heat to enhance brand influence is a huge engine of product sales increase, Not sought after by the business?