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数字是人类语言的重要组成部分,与人类的生活密切相关并随着社会的发展变化而变化。不同民族对不同数字的喜好,是由各民族的地理环境,宗教信仰,思维方式等方面决定的。本文通过收集JD Mall中的商品售价,得出吉利数字偏好与尾数定价的关系,进而分析吉利数字在中国文化中的寓意。随着经济全球化的进一步发展,跨文化意识应进一步加强,从而在国际市场上占据有利地位。
Numbers are an important part of human language and are closely linked to human life and change as societies develop and change. The preferences of different nationalities for different numbers are determined by the geographical environment, religious beliefs and modes of thinking of all ethnic groups. In this paper, the relationship between Geely’s digital preference and mantissa pricing is analyzed by collecting the selling prices of goods in JD Mall, and then analyzing the moral meaning of Geely in Chinese culture. With the further development of economic globalization, cross-cultural awareness should be further strengthened to occupy a favorable position in the international market.