随着科学技术的不断进步,大众传媒也在不断升级换代,除传统的报纸、电视、刊物外,近年来又出现了网站、微博等新式媒体。它一经出现,便得到广泛应用,并以其快速便捷为大众所喜闻乐见。企业媒体作为我国大众传媒的一个重要组成部分,在经济建设、文化建设和保持社会和谐稳定中发挥的作用就更加重要了。 With the continuous improvement of science and technology, the mass media are constantly upgrading and replacing. In addition to the traditional newspapers, television and publications, new media such as websites and weibo have appeared in recent years. Once it appeared, it was widely used and loved by the general public for its quickness and convenience. As an important part of mass media in our country, the role of corporate media in economic construction, cultural construction and maintaining social harmony and stability is all the more important.