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拼用户时代,拼的不是眼下谁多取了多少,而是将来为用户能多做多少。2012年2月,中国北方春寒料峭,欧亚多地更是遭遇极寒,全球气候变冷的预测开始“大行其道”。预测的确是件不太靠谱的事,亦如我们对于工程机械市场促销的执着与无奈。相信,很多人对2011年挖掘机行业旺季大促销的情景仍记忆犹新。如今,企业又站在了一个极其相似的时间节点上。展会营销成为很多制造商和代理商无比纠结的事情,“不进行展会促销是等死,进行展会促销是找死。”
Fight the user era, spelling is not the moment how much, but how much to do for the user in the future. In February 2012, the chill in northern China was steep, and in Europe and Asia there was even more extreme cold. The prediction of global climate change started to be “very popular.” Prediction is indeed a less reliable thing, as we are for the construction machinery market, the perseverance and helplessness. Believe that many people excitement in the excavator industry in the big promotion season still remember the scene. Today, businesses are standing at an extremely similar timeline. Exhibition marketing has become a lot of manufacturers and agents tangled things, “do not show promotion is waiting to die, show promotion is looking for death. ”