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传统媒体的数字化,是数字技术背景下媒介生存的必然逻辑,已被媒介发展的现实情境有力证实。但实现数字化的路径,却是无数传统媒体不断尝试、不断失败又不断寻找重建的反反复复的过程。本文即以CNN的网络平台化运作为例,探讨传统媒体在数字技术发展的浪潮中如何寻求自身生存与发展的最佳立足点。
The digitization of traditional media is the inevitable logic of the survival of the media under the background of digital technology and has been strongly confirmed by the reality of media development. However, the path to digitalization is an iterative process that countless traditional media constantly try, continually fail and continue to look for reconstruction. In this paper, taking CNN’s platform operation as an example, this article explores how the traditional media can seek the best foothold for its survival and development in the tide of digital technology development.