近年来,伴随着一系列的企业资助教科文卫事业和抗击自然灾害的实例,企业在各项公益活动中的重要性日渐突出,企业社会责任理念愈发清晰地进入了社会公众和政府视野,并且引起了公众的广泛关注。越来越多的企业已经将承担社会责任视为影响企业核心竞争力、品牌建设和持久发展的重要因素,并把它提升到战略性管理层面。越来越多的公众认为,一个企业履行社会责任的程度,表明了一个企业的良心,也在一定程度上决定了一个企业的成就。随 In recent years, along with a series of enterprises funding the cause of science and education and the fight against natural disasters, the importance of enterprises in various public welfare activities has become increasingly prominent. The concept of corporate social responsibility has become increasingly clear to the public and the government. And caused widespread public concern. More and more enterprises have taken social responsibility as an important factor that affects the core competitiveness, brand building and sustainable development of the enterprise and promoted it to a strategic management level. More and more people think that the extent to which a company fulfills its social responsibility shows the conscience of an enterprise and to a certain extent determines the success of an enterprise. With