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在软饮料行业中,产品功能仍然是新一代健康饮品关注的焦点,然而从金融危机对发达国家居民可支配收入的减少,到欧盟相关法规的限制,拥有健康功能的功能性饮料也面临着机遇与挑战。在研发方面,选择富含天然营养成分的原材料逐渐成为新宠,如在产品中添加抗氧化剂、纤维、大量果蔬以及传统草药或植物提取物等;在市场方面,直接推广宣传产品中的天然成分也成为历史悠久拥有众多品牌的热饮行业中逐渐流行的营销方式。另一个值得关注的现象是新产品跨越传统行业,
In the soft drink industry, the function of products is still the focus of the new generation of healthy drinks. However, from the financial crisis to the reduction of disposable income of residents in developed countries to the restriction of the relevant laws and regulations in the EU, the functional beverages with healthy functions also face the opportunities challenge. In research and development, the selection of raw materials rich in natural nutrients has become the new darling, such as adding antioxidants in the product, fiber, a large number of fruits and vegetables as well as traditional herbs or plant extracts, etc .; in the market, direct promotion of natural ingredients in products Become a long history of the hot beverage industry has many brands in the increasingly popular marketing. Another noteworthy phenomenon is the new product across the traditional industries,