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在今年的“两会”期间,中央电视台在“两会”专题栏目中,特别打出了有关中国软实力建设的字幕,令观者耳目一新。2006年8月,中国外文局主办的“跨文化传播与软实力建设”论坛在北京成功举办。2007年伊始,由复旦大学国际公共关系研究中心和中国国际公共关系协会联合主办的“国家软实力建构与中国公共关系发展高层论坛”也在北京举行。可见各方对此话题的关注。在今年的论坛上,50多位政府有关部门的领导、公关界、外交界、新闻界的专家学者,围绕“国家软实力建构与中国公共关系发展”这一战略问题进行了深入的学术研讨。综合与会专家学者的学术演讲和发言,写成了本文。
During the “two sessions” of this year, CCTV made a special subtitle on the construction of China's soft power in the special columns of the “two sessions” so as to refresh the audience. In August 2006, the forum on “Intercultural Communication and Building Soft Power” hosted by the Chinese Bureau of Foreign Languages successfully held in Beijing. At the beginning of 2007, the “Forum on National Soft Power Building and Development of China's Public Relations,” co-sponsored by the International Public Relations Research Center of Fudan University and the China International Public Relations Association, was also held in Beijing. Visible to all parties concerned about this topic. At this year's forum, over 50 leaders of government departments, experts and scholars in the public relations, diplomatic and media fields conducted in-depth academic discussions on the strategic issue of “building the country's soft power and the development of public relations in China.” Comprehensive presentation of experts and scholars presentations and speeches, written in this article.