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尽管目前纸质媒体的生存境地并没有到生死存亡的地步,但行业状况不容乐观,仍需顺应时代求新求变,以使自身葆有活力。媒介融合的相关研究正进行得如火如荼,纸质媒介作为媒介融合中的重要角色,如果能够把握机遇,克服挑战,将有可能走出纸媒困境。现如今的媒介融合仍停留在浅层,而究其本质,媒介融合的过程应该是构建以人为中心的社会传播的过程,因此除了在技术层面的融合,更应深入到平台融合、产业融合、人才融合以及观念的融合。除此之外,纸质媒体应发挥自身特色,保证内容质量与权威性,并重视装帧和设计,打造优质人文关怀。最后,媒介融合探索之路道阻且长,信心、耐心、责任心都十分重要。
Although the current paper-based media does not survive to its full potential, the industry is not optimistic and needs to keep pace with the times to make itself dynamic. The related research of media integration is in full swing. Paper media, as an important role in media integration, will be able to get out of paper-media difficulties if it can seize the opportunity and overcome the challenges. Nowadays, media convergence still stays shallow. However, its essence and the process of media convergence should be the process of building a people-centered social communication. Therefore, in addition to the integration at the technical level, it should be further integrated into platform integration, industrial integration, Talent integration and integration of ideas. In addition, the paper media should play its own characteristics, ensure the quality and authority of the content, and pay attention to binding and design, to create high-quality human care. Finally, the path to media convergence is long, confident, patient and responsible.