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随着社会发展,人民生活水平的提高,我国女性受教育程度提升,女性在生活中的地位也日益提高,体现生活品质的旅游渐为女性钟爱,女性的出游人数每年增加。这部分旅游者人数的加大增强了国内旅游市场的拉动力,但目前国内对女性旅游行为的研究还不强。对国内女性旅游市场的特征进行分析,对开发女性旅游市场,促进旅游市场的发展具有重要意义。
With the development of society and the improvement of people’s living standards, women’s educational level in our country has been raised and the status of women in their daily life has also been increasingly enhanced. Traveling to reflect the quality of life is becoming more and more popular among women, while the number of women traveling increases every year. This part of the increase in the number of tourists to enhance the driving force of the domestic tourism market, but the current domestic research on women’s travel behavior is not strong. The analysis of the characteristics of the domestic female tourism market is of great significance to the development of the female tourism market and the promotion of the tourism market.