名牌是一个国家民族工业的标志,是经济发展的旗帜,名牌不仅代表一个企业的竞争实力,而且名牌数量的多少也成为反映一个行业、一个地区和一个国家经济实力强弱的重要标志。有关统计资料显示,来自品牌产业创造的价值在美国GDP中占60%以上,而在我国GDP中才不到20%。美国可口可乐在 Famous brand is a symbol of national industry, is the banner of economic development, brand name not only represents the competitive strength of an enterprise, but also the number of brand-name has become an industry, a region and an important indicator of the strength of a country’s economic strength. Relevant statistics show that the value created by the brand industry accounts for more than 60% of U.S. GDP and less than 20% of China’s GDP. Coca-Cola in the United States