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在中国三十余年的电视媒体产业化发展中,电视媒体经历了巨大的变化,电视媒体间的竞争,也超越了一般意义上节目竞争、品牌竞争和营销竞争的层面,趋向于更深层次的、基于商业模式的创新竞争。有了好的电视节目商业模式,就有可能举重若轻、化繁为简,在赢得电视观众、广告客户和创造利润等方面形成良性循环,使媒体经营达到事半功倍的效果。
In China’s thirty-plus years of development of the TV media industry, the television media has undergone tremendous changes. The competition among the television media has also gone beyond the level of program competition, brand competition and marketing competition in the general sense and tend to be deeper , Innovative competition based on business models. With a good business model for television programs, it is possible to lighten the weight and simplify the system to create a virtuous cycle of winning television viewers, advertisers and creating profits, which will result in a more effective management of the media.