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儒商的历史延续、新儒商的时代崛起是以儒商核心价值观被重新认识、被世界接纳为时代背景的。以儒商满足人的需求为宗旨的商业核心价值理念为起点,以新儒商积极进取、服务社会、义利并重等价值理念为准绳,对比并参照国内外著名高等教育学府的国际商务专业课程设置,对山东省地方高校国际商务专业的课程设置进行了优化,这有利于国际商务专业教育质量的提高。
The history of Confucian merchants continues. The rise of the new Confucian merchants is re-recognized by Confucian traders’ core values and accepted by the world as the background of the times. Based on the business core value concept of Confucianism businessmen to meet the needs of human beings, and based on the values of equality, equality and mutual benefit of the neo-Confucianism merchants, compared with reference to the international business professional courses of famous institutions of higher learning at home and abroad Set up, optimize the curriculum of international business major in local universities in Shandong Province, which is conducive to the improvement of the quality of international business professional education.