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在全国文化文化经济大改革、大繁荣的背景下,在山西省文化产业大力发展背景下,如何将山西省传统体育“挠羊赛”这一具有国家级非物质文化遗产典范的项目打造成山西体育文化产业知名品牌,成为亟需解决的问题。山西知名文化产业品牌示范效应、丰富的旅游资源相匹、高水平的专业人力资源的技术指导、山西省政府的重视和大力支持,为“挠羊赛”打造成山西体育文化产业品牌提供保障和有利环境;为此我们应通过好的创意、成功的市场攻略、合理的开发和保护、走国际化和民间并行输出的道路等策略,最终将“挠羊赛”这一传统体育项目打造成山西省知名体育文化产业品牌。
Against the backdrop of great economic and cultural reform and prosperity in the country and under the background of the vigorous development of cultural industry in Shanxi Province, how to build a project with the national-level intangible cultural heritage that is the traditional sports in Shanxi Province? Become a well-known sports and cultural industry in Shanxi Province, has become an urgent need to solve the problem. Shanxi famous cultural industry brand demonstration effect, rich tourism resources match, a high level of professional human resources, technical guidance, the Shanxi provincial government’s attention and strong support for the “Sheep match” to create a Shanxi sports and cultural industry brand to provide Security and an enabling environment. To this end, we should adopt strategies such as good ideas, successful market strategies, reasonable development and protection, and international and non-governmental parallel export routes. We will eventually transform traditional sports such as “reincarnation” Project to create a well-known sports and cultural industry in Shanxi brand.