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随着商品经济的发展和消费模式的多样化,购物同质化的现象在日本中高端百货业和单一品牌专卖店中显得尤为突出。各品牌店铺从整体陈列到经营商品千篇一律,也使消费者的购物积极性大打折扣,同质化成为日本百货业市场亟待解决的一大问题。
With the development of commodity economy and the diversification of consumption patterns, the phenomenon of homogenization of shopping is particularly prominent among the high-end department stores and single-brand stores in Japan. The brand stores from the overall display to the management of merchandise stereotyped, but also greatly reduced the enthusiasm of consumers shopping, homogenization has become Japan’s department store market to be solved a major problem.