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随着社会经济发展和疾病谱的改变,人民群众健康需求也发生了变化。基层医疗机构应积极拓宽健康管理服务内涵,在完成国家基本公共卫生服务项目规定指标的基础上,进一步开发健康管理市场潜力,以满足不同人群的健康需求。文章结合近年来的探索实践,从基层医疗机构健康管理市场需求分析、市场定位、健康产品设计等方面进行了探讨。
With the socio-economic development and the change of disease spectrum, the health needs of the people have also changed. Primary health care institutions should actively broaden the connotation of health management services and further develop the potential of the health management market to meet the health needs of different groups of people on the basis of fulfilling the stipulations of the national basic public health service items. Combining the exploration practice in recent years, this article discusses the market demand analysis, market positioning and health product design of health management in primary health care institutions.