随着知识经济时代的到来,人力资本已成为提升企业竞争力的灵魂和关键因素。建立科学有效的激励机制,最大限度地激发人的积极性和创造性,提高企业人力资源的质量,是我国企业亟待解决的问题。本文借鉴了国内外已有研究成果,基于人性假设理论,对“胡萝卜加大棒”的激励模式在现代企业中的应用作出了若干分析。 With the advent of the era of knowledge economy, human capital has become the soul and the key factor to enhance the competitiveness of enterprises. Establishing a scientific and effective incentive mechanism to maximize human enthusiasm and creativity and improve the quality of human resources in enterprises is an urgent problem for Chinese enterprises. This paper draws on the existing research results at home and abroad, based on the theory of human nature hypothesis, made some analysis on the application of incentive model of “carrot and stick ” in modern enterprises.