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炒作多了,高手也难免有失手炒糊的时候。格兰仕是家电行业最善于炒作的企业之一,其一举一动总能引起媒体极大的兴趣和社会的广泛关注。这一次喊冤,惯以强人面目出现的格兰仕副总俞尧昌在央视荧屏上三度垂泪,忠心可鉴,其情可悯,但是,其因可究。炒作或事件营销的甜蜜蜜以微波炉产销著称于世的格兰仕,从跻身空调业第一天起,就没有离开炒作造势。其一是,格兰仕号称举资20亿
More hype, the master will inevitably missed speculation when the time. Galanz is one of the most hyped enterprises in the home appliance industry, and its every move can always arouse great interest of the media and widespread public concern. This time innocence, used to appear strongman Galanz vice president Yu Yaochang three times on CCTV screen tears, loyal, its compassion, but its due to research. The sweetness of hype or event marketing Galanz, world-renowned for microwave oven sales, has never left the speculation for the first day in the air-conditioning industry. One is that Galanz claims to invest 2 billion yuan