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从国务院发展研究中心和泸州老窖集团公司4月7日在北京人民大会堂共同举办的“面向新世纪企业品牌战略研讨会”上获悉:通过国内权威无形资产开发研究中心评估,泸州老窖品牌价值102亿元人民币。泸州老窖集团公司实施的品牌发展战略被国务院发展研究中心确定为研讨会典型案例,引起与会领导、专家学者的高度重视。他们认为泸州老窖作为中国浓香型白酒典型代表,蝉联历届“国家名酒”称号。在中国酿酒工业中有着举足轻重的地位,是珍贵的历史文化遗产和重要的民族工业品牌。2000年,泸州老窖集团公司综合经济指标在全国
From the Development Research Center of the State Council and Luzhou Laojiao Group Co., Ltd., held on April 7 at the Great Hall of the People in Beijing, they learned from the Seminar on Corporate Brand Strategy for the New Century that the Luzhou Laojiao brand has been assessed by the China National Intangible Asset Development Research Center. The value of 10.2 billion yuan. The brand development strategy implemented by Luzhou Laojiao Group Corporation was identified as a typical case of the seminar by the Development Research Center of the State Council, and attracted the attention of the participating leaders, experts and scholars. They consider Luzhou Laojiao as a representative of China’s Luzhou-flavor liquor, and they have won the title of “National Wine”. It plays a very important role in the Chinese wine industry. It is a precious historical and cultural heritage and an important national industrial brand. In 2000, the comprehensive economic indicators of Luzhou Laojiao Group Corporation were all over the country.