所谓数字化是全面的,已经成为消费者生活的一部分。但是对我们的客户和代理商来说,数字是加上去的东西,现在还处在这个状况里。无可否认的是,中国传统媒体,CCTV、电视台、报纸,都还是主流。今天我想谈一下在这个状况下我们碰到的问题。首先媒体越来越碎片化,消费者区隔也越来越碎片化。 The so-called digital is comprehensive, has become part of consumer life. But for our clients and agents, the numbers are added to it and are still in that position. Undeniably, China’s traditional media, CCTV, television stations and newspapers are still the mainstream. Today I would like to talk about the problems we encountered in this situation. First, the media is becoming more and more fragmented, and consumer segmentation is becoming increasingly fragmented.