随着全球经济一体化时代的到来,国际市场的竞争日趋激烈,企业的广告意识大为强化,为了倡导企业间公平竞争,国外立法对广告活动进行了有效规范,促进了广告业健康发展。合法适度诚实真实据了解,欧美国家的广告法明确指出,证人广告中的证言必须与真实相符,向消费者推荐产品或服务的认证,无论明星、名人、还是专家、权威,都必须是产品 With the advent of the era of global economic integration, the competition in the international market has become increasingly fierce, and the advertising awareness of enterprises has been greatly strengthened. In order to promote fair competition among enterprises, foreign legislation has effectively regulated the advertising campaign and promoted the healthy development of the advertising industry. Legality, Moderateness, Honesty and Truth According to our understanding, European and American countries’ advertising laws clearly point out that testimony in witness advertisements must be consistent with reality, and the certification of products or services to consumers must be a product of stars, celebrities, experts, and authority.