作为“舶来品”和“现代渠道”的代表,KA进入中国之后改变了原有的游戏规则。促销费、进店费、堆头费等名目繁多的“苛捐杂税”贪婪地吮吸着制造业本已微薄的利润,供应商苦不堪言。从本质上看,这种局面是中国制造业和KA“双分散”的格局造成的——这种合作还能走多远?制造商和KA如何才能走出“囚徒困境”?如何从战略上实现双赢? As a representative of “exotic ” and “modern channels ”, KA changed the original rules of the game after entering China. Promotional fees, into the store fee, Duitou fee variety of “exorbitant tax” greedy sucking manufacturing has been modest profits, suppliers miserable. In essence, this situation is caused by the pattern of China’s manufacturing industry and the “double-dispersion” of KA - how far can such cooperation go? How can manufacturers and KAs get out of “Prisoners’ Dilemma?” Achieve a win-win strategy?