论文部分内容阅读
一支好的广告能给广告主和广告公司的关系带来很大的影响。广告公司更有动力了而广告主也因此获得更高的品牌价值。我想,这些国际奖项会给光明和中国广告人更多的勇气与信心去挑战国际竞争对手。
A good advertisement can have a big impact on the relationship between advertisers and advertising agencies. Ad agencies are more motivated and advertisers therefore gain higher brand value. I think these international awards will give bright and Chinese advertisers more courage and confidence to challenge international competitors.