论文部分内容阅读
个性是品牌的灵魂,它体现了品牌的价值内涵,也就决定了品牌拥有的不同消费群。广告代言人也称为品牌形象代言,通常解释为以形象代言的方式传达品牌独特、鲜明的个性主张,使产品得以与目标消费群建立某种联系,顺利进入消费者的生活和视野,达到与之心灵的深层沟通,并在其心中树立某种印象和地位,使品牌变成一个有意义的带有附加价值的符码。此外,通过一定的媒介或载体传播诉诸目标受众,从而在品牌如云的市场中树立和打造个性化的品牌形象。它或者通过品牌创立人独具人格魅力的形象代言,给目标受众以鲜明的品牌个性和信心;
Personality is the soul of the brand, which reflects the value of the brand content, also determines the brand has different consumer groups. Advertising spokesman also known as the brand image of the endorsement, usually interpreted as the image of the endorsement of the brand to convey a unique and distinctive personality claims, the product can be targeted consumers to establish some contact with the smooth access to the consumer's life and vision to achieve with it Deep communication of mind, and in its mind to establish a certain impression and position, the brand into a meaningful symbol with added value. In addition, through a certain medium or carrier spread appeal to the target audience, so as to establish and create a personalized brand image in the market such as the brand cloud. It or through the founder of the brand personality charisma endorsement of the image, to the target audience with a distinctive brand personality and confidence;