本文从方言影视剧、广播栏目、方言电视新闻节目、报纸、网络中的方言传播现状的调研开始,梳理受众对方言大众传媒传播的态度;整理国家、地方以及行业在语言文字应用方面的政策和法规;进而对该现象提出思考和建议。 This article begins with the investigation of the present situation of dialect communication in dialects, film and television programs, radio programs, dialect television news programs, newspapers and the internet, combing audiences’ attitudes toward dialect mass media dissemination, and sorting out the national, local and industry policies and policies on the use of spoken and written languages Laws and regulations; and then put forward thinking and suggestions on the phenomenon.