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电影品牌美学,是电影品牌受众通过电影品牌符号与观众情感体验的审美沟通而实现电影品牌溢价价值的传播理论,是研究电影品牌审美沟通的专业学科。电影品牌美学的应用,主要关注美学要素在电影品牌建构、发展、创新中的具体运用,实现其在电影品牌传播中的审美价值。电影品牌美学研究领域的本质内涵,是一种实现溢价价值的审美沟通。
Film brand aesthetics is the communication theory that movie brand audience realize the premium value of movie brand through the aesthetic communication between movie brand symbol and audience emotion experience, and it is the discipline of aesthetic communication of movie brand. The application of film brand aesthetics focuses on the specific application of aesthetics elements in the construction, development and innovation of movie brands and realizes the aesthetic value of film brand communication. The essential connotation of the aesthetic field of film brand is an aesthetic communication that realizes the premium value.