采用文献资料、对比分析、SWOT—TOWS等方法,以新疆区域啦啦操发展为研究对象,阐述SWOT—TOWS原理,分析新疆区域啦啦操发展的优势(S),即文化优势、人才优势、对口支援优势;劣势(W),即培养目标定位不明确、管理部门认识不一致、人才流动不合理;机遇(O),即校园足球发展的带动、体育与艺术结合范围的扩大、体育干预民族和谐建设成为新常态;挑战(T),即十三届全国冬季运动会成功举办、现代与传统体育冲突等。提出发展战略,即特色文化战略、区域联盟战略、体制创新战略、综合发展战略等,旨在为新疆啦啦操事业的战略发展提供理论参考,以及促进新疆区域啦啦操与少数民族传统体育协同发展。 Using the methods of literature, comparative analysis and SWOT-TOWS, taking the development of cheerleading in Xinjiang as the research object, this paper expounds the principle of SWOT-TOWS and analyzes the advantage (S) of the development of cheerleading in Xinjiang, which is cultural superiority, Opposite support advantage; disadvantage (W), that is, the training target orientation is not clear, the management of inconsistent understanding, unreasonable flow of talent; opportunities (O), that is, the development of football on campus, sports and art to expand the scope of integration, sports intervention in ethnic harmony Construction into a new normal; Challenge (T), the 13th National Winter Games successfully held, modern and traditional sports conflicts. Proposed development strategy, namely the characteristic culture strategy, the regional alliance strategy, the system innovation strategy, the comprehensive development strategy and so on, aims to provide the theory reference for the Xinjiang dialect industry’s strategic development, as well as to promote the Xinjiang area cheerleading and the minority traditional sports coordination development of.