随着社会经济和科学技术的不断发展,中职学校的市场营销学课程教学存在着诸多不足,导致所提供的服务既无法满足企业的需求,也无法满足学生的要求。本文分析了当前中职学校市场营销学教学存在的问题,并就如何改革当前的教学模式和提高该门课程的教学效果提供了相应的对策。 With the continuous development of social economy and science and technology, there are many shortcomings in the teaching of marketing courses in secondary vocational schools. As a result, the services provided fail to meet the needs of enterprises and students. This article analyzes the problems existing in current marketing of secondary vocational school education, and provides corresponding countermeasures on how to reform the current teaching mode and improve the teaching effect of this course.